Esmire & Co owns and operates this store and website, along with all associated content, features, tools, products, and services (collectively, the “Services”), to provide you with a curated luxury shopping experience. Our store is powered by Shopify, which enables us to deliver the Services to you.

This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, make a purchase, or otherwise interact with our Services. If there is any inconsistency between our Terms of Service and this Privacy Policy, this Privacy Policy governs the collection, processing, and disclosure of personal information. By using our Services, you acknowledge that you have read and understood this Privacy Policy and consent to the practices described below.

Personal Information We Collect

“Personal information” refers to information that identifies you or can reasonably be linked to you. It does not include anonymized or de-identified data. Depending on how you interact with the Services, we may collect or process the following types of personal information, including inferences derived from such information:

• Contact Information: Name, residential address, billing and shipping addresses, phone number, and email.
• Financial Information: Credit/debit card details, payment methods, transaction confirmations, and related information.
• Account Information: Username, password, security questions, preferences, and settings.
• Transaction Information: Items viewed, purchased, added to cart or wishlist, returned, exchanged, or canceled, as well as your purchase history.
• Communications: Information you provide when contacting us, including customer service inquiries.
• Device Information: Device type, browser, network connection, IP address, and unique identifiers.
• Usage Information: How and when you interact with or navigate the Services.

Sources of Personal Information

We may collect personal information from you directly when you use the Services, communicate with us, or provide information through your account. Information may also be collected automatically via cookies or similar technologies. Additionally, service providers, partners, and other third parties may provide personal information to us when processing it on our behalf or providing technology-related services.

How We Use Your Personal Information

We use personal information to provide, customise, and improve the Services. This includes fulfilling orders, processing payments, managing returns, maintaining accounts, arranging shipping, enabling reviews, remembering preferences, and creating a personalised shopping experience, including product recommendations based on your activity.

We may also use personal information for marketing and advertising, sending promotional communications by email, text, or mail, and displaying advertisements on our Services or other websites. We may use information to ensure security, prevent fraud, authenticate accounts, protect public safety, and maintain the integrity of our Services. Personal information is used to respond to inquiries, provide customer support, comply with legal obligations, and enforce our terms and policies.

How We Disclose Personal Information

We may disclose personal information to service providers such as Shopify, vendors, IT and payment processors, analytics providers, customer support teams, cloud storage providers, and shipping partners. Business and marketing partners may use your information for personalized advertising according to their privacy policies. Personal information may also be disclosed with your consent, to affiliates, in connection with business transactions or legal obligations, or to protect rights and safety.

Relationship with Shopify

Our Services are hosted by Shopify. Shopify collects and processes personal information to help provide and improve our Services. Some Shopify-enhanced features may incorporate data from your interactions with our store, other merchants, and Shopify. Shopify is responsible for processing personal information for those purposes and handling related rights requests. For more information, review the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

Third-Party Websites and Links

Our Services may contain links to third-party websites or platforms. We are not responsible for their privacy or security practices. Information shared publicly or on social media platforms may be visible to others. Links do not imply endorsement unless expressly stated.

Children’s Data

Our Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority in their jurisdiction. If you believe a child has provided personal information, please contact us for deletion. We do not knowingly sell or share personal information of individuals under 16 years of age.

Security and Data Retention

We implement reasonable security measures, but no method of transmission or storage is completely secure. Information transmitted to us may not be secure in transit. Personal information is retained only as long as necessary to provide the Services, maintain accounts, comply with legal obligations, resolve disputes, and enforce agreements.

Your Rights and Choices

Depending on your location, you may have rights regarding your personal information, including the right to access, correct, delete, or request portability of your data. You may also opt out of promotional communications using the unsubscribe link. Requests may require identity verification, and authorised agents may submit requests on your behalf. Exercising your rights will not result in discrimination.

Complaints

If you have concerns about our handling of personal information, contact us at the details below. Depending on your location, you may have the right to appeal our decision or lodge a complaint with a local data protection authority.

International Transfers

Personal information may be transferred, stored, or processed outside your country of residence. For transfers outside the European Economic Area or the United Kingdom, we rely on recognised legal mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent UK-approved safeguards, unless the destination country provides adequate protection.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes. Updates will be posted on this page, and the “Last Updated” date will be revised accordingly.

Contact Us

For questions about this Privacy Policy, privacy practices, or to exercise your rights, please contact us at support@esmireco.com